When Perfect Snacks needed to boost refrigerated bar trial across 100+ U.S. retailers, they turned to Ourcart’s digital rebate platform to drive verified in-store purchases, capture first-party data, and connect with shoppers directly — all tracked in real time.
The Challenge
Perfect Snacks had a product that shoppers loved — once they tried it. The challenge was getting that first purchase to happen at scale, across a fragmented retail landscape spanning over 100 locations nationwide.
Traditional paper couponing wasn’t working. FSIs had limited measurability, high fraud exposure, and no path to a direct consumer relationship. Retailer co-op programs generated aggregate sales data, but Perfect Snacks had little visibility into who was buying, what was driving the conversion, or whether those shoppers could be reached again.
At the same time, the brand was actively expanding its retail footprint and needed a way to generate real velocity in new doors — fast — while simultaneously growing its CRM and gathering authentic consumer feedback at scale.
The OurCart Solution
Ourcart designed a Free Bar offer campaign — a digitally-activated, receipt-verified rebate that let shoppers claim a free Perfect Snacks bar after any qualifying in-store purchase at participating retailers.
The campaign was promoted across digital channels, driving shoppers directly into stores. No loyalty card linking. No pre-clipping. Shoppers simply purchased, photographed their receipt, and submitted via a branded mobile experience.
Ourcart’s fraud detection engine validated every submission in real time — ensuring that every redemption represented a genuine, verified purchase. And because the campaign experience included a clear opt-in moment, every shopper who completed the flow was asked for marketing consent, building Perfect Snacks’ first-party CRM audience at the same time.
The result was a closed loop: digital media spend connected directly to verified retail conversion, with shopper identity and basket data flowing back to the brand.
