Purchase Data & Marketing
Intelligence for CPG Brands
Most marketing performance is measured before a shopper enters a store. But, most purchases happen after.
Ourcart helps CPG brands measure campaign performance using verified purchase data, not clicks or modeled attribution.
By validating real in-store purchases, brands gain reliable insight into shopper behavior, promotion effectiveness, and basket performance, turning purchase-based marketing into measurable growth.
Key Takeaways
- Measure brand campaign performance
using verified transactions - Run receipt marketing programs tied directly
to actual sales - Drive sales and basket growth
with purchase-based promotions - Marketing first-party data tied
to verified in-store purchases
What Purchase Data Means for CPG Brands
CPG teams rely on marketing automation solutions, syndicated reports and retailer data to plan campaigns and promotions.
But with all these solutions measurement stops at impressions, clicks, or aggregated retailer data, so brands lose visibility into what actually sold.
Ourcart validates transactions at the point of purchase, giving CPG brands data they can trust. Receipts are transformed into structured, SKU-l and basket-level data, enabling brands to understand what shoppers really bought, where they bought it, and what drove conversion.
Instead of inferring performance, teams can strategize behavior based marketing:
- Measure brand campaign purchase data based on verified transactions
- Understand real shopper behavior across retailers and regions
- Optimize promotions and media using purchase-backed insights
Ourcart brings campaign measurement, validation,
and optimization together around one reliable source of purchase truth.
Real Purchase Data vs Traditional Campaign Metrics
but lack visibility into what actually converts in-store.
| Metric | Traditional Metrics | Purchase Data Insights |
|---|---|---|
| Data Source | Impressions & clicks | Verified purchases |
| Accuracy | Estimated | Transaction-level |
| ROI Visibility | Limited | Full purchase attribution |
Common Use Cases
Measuring Campaign Performance
Connect media, content, and promotions to brand campaign purchase data to understand what actually converted in-store. Accurate, reliable CPG data analytics.
Running Receipt Marketing Programs
Launch receipt marketing programs that reward verified purchases, protect budgets, and provide reliable insight into shopper behavior across retailers.
Purchase-Based Promotions
Run promotions tied to specific products, quantities, or baskets, with validation that ensures rewards are issued only for eligible purchases.
GWP Promotions
Support GWP promotions and GWP programs with receipt-based validation, ensuring gift-with-purchase incentives are accurate, defensible, and fraud-protected.
How CPG Brands Use Verified Purchase Data
Connect media and
promotions directly
to real in-store sales
Prove incremental
in-store impact
Optimize campaigns
based on basket-
level insights
Protect promotional
budgets with
accurate validation
Scale programs across
retailers without
complex integrations
What CPG Teams Unlock
Clear, defensible ROI reporting
Measurable in-store conversion performance
Reduced promotional waste and fraud exposure
Basket-level growth insights
Cross-retailer visibility without integrations
Actionable CPG market data
Business Benefits
Stronger CPG data insights and analytics built on verified transactions
Stronger CPG data insights and analytics built on verified transactions
Better promotion performance with reduced waste
Increased basket spend through smarter incentives
Confident, data-backed decision making
Who in a CPG Organization Benefits
Brand Managers
and justify spend with confidence.
Trade Marketing Teams
on fragmented data sources.
Shopper Marketing Teams
shopper behavior.
Insights & Analytics Teams
truly bought.
Trusted at Scale by Leading Brands
retailers, and campaigns, delivering reliable data brands can trust at scale.
Partnering with Ourcart was a major factor in the success of our campaign. The outcomes were remarkable, surpassing client expectations. In addition to adding almost 10,000 consented consumers to the brand’s first-party dataset.
9,992 potential loyalty consumers · 100% marketing consent · 61% total conversion
Todd Schramek
Offering free MUSH through Ourcart drove trial, delivered insights, and created a seamless user experience, a smart way to build loyalty and results.
+136K challenge participants · 25,672 opt-ins · 1,836 confirmed purchases
Hannah Whitlock
Ourcart allowed us to bypass traditional paper couponing, while connecting with our consumers digitally, and driving in-store trial.
+49K opt-ins · 12,700 confirmed purchases · 102 different retailer purchases
Katie Parrish
The entire game is velocity, and there is no more efficient way to get someone to try your product.
+42K opt-ins · 51% marketing consent · 9,400 verified purchases at Target
Rob Johnson
Ourcart’s technology came up superior after conducting proof of concept executions with multiple leading vendors. They were not only agile but, more importantly, a true partner, helping us scale across 5 markets quickly and successfully.
Suky Bal
FAQs
How can CPG brands measure real campaign performance?
By connecting campaigns to verified purchase data instead of inferred metrics.
What is receipt marketing?
A strategic marketing approach that ties incentives and insights directly to validated purchases.
How do purchase-based promotions work?
Rewards are issued only after eligible purchases are validated.
What is GWP in marketing?
Gift-with-purchase promotions validated through receipt-based proof.
How is ROI of receipt marketing calculated?
By measuring actual purchases tied to campaigns and incentives.
How does this improve basket size?
By revealing what shoppers buy together and optimizing promotions accordingly.
What data is included in CPG market data insights?
SKU-level purchases, quantities, basket composition, and retailer context.
Can this track multi-product promotions?
Yes, including bundle and basket-level offers.
How quickly can insights be generated?
Insights are available continuously as new purchases are validated.
Does this work across retailers?
Yes. Ourcart is retailer-agnostic and receipt-based.
Drive Measurable Growth with
Purchase-Based Marketing
Ourcart helps CPG brands connect purchase data and promotion performance into one measurable system,
delivering verified insights, clearer ROI, and smarter growth decisions.
Turn campaigns into verified sales and shopper insights you can trust.