For Market Research
& Consumer Panels

Consumer Panels Powered by Verified Purchase Data

Market research is only as strong as the data behind it. Ourcart helps research firms build and scale consumer panels powered by verified, SKU-level purchase data.

With Storewards, panelists capture real in-store and online transactions, delivering continuous visibility into what consumers actually buy.

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Key Takeaways

Build and manage custom consumer panels
across retailers and channels
Capture verified, full-basket purchase data
across retailers
Ensure high retention with automated rewards and fraud protection
Deploy quickly using the Storewards app
and a proven, scalable panel model
Buy consumer data that is reliable and accurate

What Are Receipt-Based Consumer Panels?

Receipt-based consumer panels collect real purchase data directly from shoppers, rather than relying solely on modeled data, retailer feeds, or surveys.

Storewards serves as the consumer-facing layer of this infrastructure, enabling mobile receipt capture, passive online ingestion, and continuous engagement within a branded, compliant environment.

Unlike traditional panels dependent on POS access or survey recall, Ourcart panels provide a complete consumer information database including omnichannel, full-basket visibility across national and local retailers.

Ourcart provides a structured panel management platform that enables research firms to:

Recruit and manage panelists
Capture in-store and online purchases
Validate and structure transaction data
Deliver clean, analysis-ready datasets
Maintain long-term engagement and retention
Data for investors

The Storewards App: Consumer Capture at Scale

Storewards is Ourcart’s mobile receipt capture app designed specifically for panel-based retail measurement.

It enables research organizations to:

Activate and engage panelists through a dedicated mobile experience
Capture brick-and-mortar purchases via receipt upload
Capture online purchases passively from email inbox integrations
Incentivize participation through a built-in coin and rewards system
Maintain high retention through automated engagement workflows

Available on iOS and Android, Storewards is fully GDPR and CCPA
compliant and supports localized reward fulfillment across markets.

Case Study:
Migrating & Scaling a National Omnishopper Panel

37,000

Active Panelists

1.5 Million

Receipts Collected Monthly

99%

Monthly Retention

Verified SKU-level data
Across all retailers
Automated rewards
Fraud protection
Scalable panel model
Quick deployment

How Storewards Panels Operate

Ourcart powers panel infrastructure through the Storewards mobile app and validation platform,
combining recruitment, capture, processing, rewards, and fraud prevention into a unified system.

1. Recruit & Engage Panelists

Panelists download the Storewards app and participate through a structured mobile experience designed for long-term engagement.

2. Capture Omnichannel Purchases

Members upload in-store receipts and connect their email accounts to automatically capture online purchases.

3. Validate & Structure Transactions

Before any data hits your dashboard, each submission is processed through AI-powered receipt interpretation and multi-layer authenticity checks.

4. Incentivize Participation

To drive consistent engagement and ensure high retention, Panelists earn coins for each valid receipt and redeem them through localized reward options.

5. Deliver Analysis-Ready Data

Structured, SKU-level transaction datasets are delivered daily, enabling real-time retail and consumer insights.

How Research Leaders Use Verified Purchase Panels

Omnichannel Consumer Panels

Build large-scale panels that captures all consumer data, everything a consumer purchases across:

National chains
Independent retailers
E-commerce platforms
Marketplace transactions

Retail Measurement & Market Coverage

Fill data gaps where POS feeds are unavailable.
Deploy targeted crowd-sourced receipt capture programs focused on:

Specific retailers
Geographic regions
Store-level addresses
Category-level measurement

Ideal for markets where retail data access is fragmented or incomplete.

Technology Behind Ourcart Panels

Ourcart operates a purchase validation and panel management layer delivered
through the Storewards app.

The architecture includes:

Mobile receipt capture SDK

Passive online purchase ingestion

AI-driven parsing
and categorization

API-based
data delivery

This unified architecture ensures data consistency and operational control at scale.
Fully compliant and retailer-agnostic, the platform integrates seamlessly
into existing research and reporting environments.

How Ourcart Panels Compare to Traditional Approaches

Feature	Traditional Panels	Ourcart Panels
Data Source	Survey recall or limited POS feeds	Verified receipt-based transactions
Omnichannel Coverage	Partial	In-store + online
Data Granularity	Aggregated	SKU-level basket data
Fraud Prevention	Limited manual checks	Automated multi-layer validation
Speed of Delivery	Delayed	Daily transaction updates
Panel Management	Fragmented vendors	End-to-end unified platform

The Business Impact of Purchase-Based Panels

Transaction-Level Data You Can Trust

Receipt-based purchase data structured and ready for analysis.

Faster Time to Market

Rapid deployment using a proven acquisition and retention model.

Improved Panel Retention

Boost engagement with automated rewards and engagement workflows.

Scalable Across Markets

Operate panels in multiple countries with one, standardized infrastructure.

Neutral, Third-Party Validation

Ensure compliance and retailer neutrality.

Built for Research Organizations That Demand Precision

Global Market Research Firms

Build and migrate large-scale
consumer panels without losing
data continuity.

Retail
Measurement Teams

Fill POS data gaps and expand retailer coverage.

Consumer Insights Organizations

Combine transactional data with survey-based insights for richer behavioral analysis.

FAQs

What is a receipt-based consumer panel?

A panel that collects verified purchase data directly from shoppers through receipt capture and online transaction tracking.

Can panels operate across retailers?

Yes. Ourcart panels are retailer-agnostic and capture purchases from national, regional, and independent stores.

How is fraud prevented?

Every receipt passes through multi-layer validation before data is structured and delivered.

How do I switch to a different plan?

Every receipt passes through multi-layer validation before data is structured and delivered.

Can surveys be integrated?

Yes. Built-in survey tools collect zero-party data alongside transaction data.

How quickly is data delivered?

Transaction-level datasets are delivered daily.

Is the app compliant?

Yes. Fully GDPR and CCPA compliant.

Can panels scale internationally?

Yes. The platform operates across multiple markets with localized reward fulfillment.

Can historical data be migrated?

Yes. Historical receipt data can be processed and integrated into ongoing panels.

Does this support passive online capture?

Yes. Online purchases can be captured passively through supported email integrations.

Who manages panelist support?

Ourcart provides in-app user support and ongoing panel management.

Build Panels on What Consumers Actually Buy

Ourcart enables market research firms to build, scale, and manage omnichannel consumer panels powered by verified purchase data.

By combining panel management, AI-driven receipt processing, fraud prevention, and automated rewards into a unified platform, research organizations gain high-quality, SKU-level purchase intelligence.

Here's What Leading Market Research Firms
Have to Say About Storewards

Nithinart Athikhomkulchai

Executive Director at NielsenIQ

We have been working with Ourcart for the past few years in the Philippines, with their Storewards solution. They have provided us with valuable information which has been integrated into our reports and insights. It has been great working with the team at Ourcart.

Adita Sinha

Global Head of Consumer Source Data Acquisition at NielsenIQ

We needed an app-based platform to facilitate the panelist participation for our receipt-based consumer panel. Ourcart managers to migrate the entire panel to Storewards in a matter of days and has been an essential partner in helping us achieve our objectives.

Oleg Ivanov

Data Acquisition Leader for Europe at NielsenIQ

NielsenIQ has enjoyed partnerships with vendors such as Ourcart, that share our goal of meeting consumer needs in a fast-changing market.

Turn Consumer Purchases Into
Competitive Advantage

Launch and scale a purchase-based consumer panel powered by
Storewards and Ourcart’s validation platform.

Book a Demo

For Market Research & Consumer Panels